Hi, I’m Nicci, a long-time blogger turned Content Solutions Specialist. I help businesses connect with and nurture their audience, establish their expertise, and make sales by writing engaging content marketing packages that strategically align with their business goals.
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https://www.linkedin.com/in/contentwritercopywriternicciannakilcoyne/
Samples
Below, you will find different kinds of writing that I do. Please note that I write for both B2C and B2B clientele. To make the samples easier to navigate, I have graphics above each set of samples to indicate whether they are B2C or B2B. Don’t hesitate to reach out at: Nicci Kilcoyne if you have any questions!
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Thought leadership content is equally powerful—47% of buyers said they’ve been influenced by thought leadership when making purchasing decisions. By consistently sharing valuable insights and expertise, you not only build trust and authority in your industry but also drive sustained organic traffic, enhancing visibility and credibility for long-term success.
Collagen Supplements Company Monthly Blog Package Sample
Probody Warehouse Supplement Company Monthly Blog Package Sample
Thought Leadership Article: How To Use HCM Software To Make Remote Onboarding Easier and Faster (SPEC.)
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Businesses using 40 or more landing pages generate 12 times more leads than those with only 1-5 pages. Well-crafted landing pages can increase conversion rates by up to 300%, making them a critical part of any marketing strategy.
Even more compelling, companies see an average conversion rate of 9.7% across industries with optimized landing pages, compared to the industry average of 2-5% for non-targeted content. With tailored messaging, strong calls-to-action, and strategic design, landing pages are a proven way to drive measurable results and boost your bottom line.
B2B Landing Page- Free Welcome Sequence Guide (Long Version)
B2B Landing Page- Free Welcome Sequence Guide (Short Version)
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Businesses using lead magnets experience 30-40% conversion rates, compared to the typical 2-5% seen with standard website forms. Research shows that 85% of B2B marketers report higher lead generation success using lead magnets, and 60% of consumers are willing to share personal information for valuable, tailored content. By implementing the right lead magnet strategy, your business can significantly boost lead generation and foster deeper engagement with potential clients.
14-Day Plant-Based Eating Challenge Lead Magnet Sample – In this example for the wellness industry, you can see that I put together a 14-day Plant-based Eating Challenge complete with menu plans, a water tracker, grocery lists, recipes, and a journal. (***Please note: only one recipe is included in this sample to avoid copyright violations, the original contained 56!)
Not only is this a valuable lead magnet to offer potential subscribers, but it can also double as a freebie for current subscribers that you can send to them to continue adding value. Blog posts and emails can be built around lead magnets like this, adding value-driven content, and you can even take it a step further by running a social media challenge to increase awareness of and engagement with your brand. I create lead magnets that are unique to your brand and delight your subscribers, ensuring that they are primed to learn more about what you have to offer them.
Probody Warehouse Gut Health Reset Guide – In this example for the wellness industry, I created a 2-page guide for subscribers who want to reset their gut microbiota and pave the way for improved gut health.
Welcome Sequence Guide For Businesses
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Not only do emails provide a direct line to your customers, but they also boast an average open rate of 21.33% across industries, far outperforming social media engagement. Even more compelling, 81% of small and medium-sized businesses rely on email as their primary customer acquisition channel. It’s a proven, cost-effective way to generate leads, nurture relationships, and drive sales.
Probody Warehouse Gut Health Email Sequence
CoGomee Welcome Email Sequence Mae Blooms
Probody Warehouse Welcome Email Sequence
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Poor grammar or spelling, confusing text, and a lack of direction can increase bounce rates by 85%, further emphasizing the need for high-quality web copy that directs the reader to the desired next step in their journey with your brand. Ultimately, effective web copy not only informs but also builds trust, significantly impacting your brand’s success online.
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Send an email to: nicciannakilcoyne@gmail.com